There are a huge number of ways how to do SEO. on the other hand, as with anything in business, the first stage should all the time be the research – in this case, what we call keyword research. Search engines rank sites according to their popularity and what keywords the site contains. If a site is about lawnmowers, it would be unreasonable for a search engine to send a user who had searched for teapots. on the other hand, even if your business sells lawnmowers, there needs to be a range of other related keywords on the site.
while choosing keywords you should look at both how many users search for the word each month and how competitive the search term is. The search quantity is self explanatory – by targeting words with a high number of searches each month, there is a greater chance of attracting a larger number of potential customers. To verify for search volumes, it is advisable to use Google’s free keyword tool, which is available on their Adwords site.
Evaluate Your Competition
The competitiveness of the word is related to how many other sites also hold the keyword, and of those, how many are highly “optimized”. If there are too a lot of highly optimized sites, it will be inflexible to compete at first. There are a number of ways to verify competitiveness. One is to enter your keyword name into a search engine (really, as Google is the major by a large edge, it is the one you should use) and look at the first four of five results. These are your real competition, so you should achieve a brief analysis of how well optimized their pages are.
The algorithms search engines use are multifaceted, regularly being updated, and contain hundreds of different variables to assist them to rank pages. on the other hand, the most important factor that influence rank is the amount of links that are pointing to a site; and more exclusively, the amount of “high quality” links. What this means is that the search engines consider that a site with lots of links point to it must be popular in the eyes of other website owners, and if there are high quality links (or links from popular pages) the link is worth still more.
Yahoo provide a free online implement called “Site Explorer” where you can see what links are pointing to different sites. Another – potentially easier – way to check is to use an online ‘Pagerank’ checker. Pagerank is a quantify that Google uses to rank websites. There are a number of factors that influence it, but inbound links is a large part of that. If the top four competing sites have Pagerank 3 or less, then you can consider targeting the term in question. If any of the pages are Pagerank 4 or more, the work required to beat them may be inconsistent to the profit potential.
by Your Keywords
If performing your own DIY SEO, you should include your chosen keyword terms on your site. put them in title tags, in the meta data and throughout the body of your text. on the other hand, it is important not to overuse keywords. If a word is repeated over and over, this is a sure sign to a search engine that you may be trying to game the method – in this condition, their algorithms may impose a penalty to keep your site from rising through the ranks. As a common rule of thumb, ensure your keyword terms do not appear any more often than 1 to 1.5% of the time.
Building Links
As a site with more inbound links will be thinking of as more popular by Google, Bing etc., it is generally agreed that the single most important part of the SEO puzzle is ensuring lots of sites link to yours.
There are a huge number of ways to do this, but three of the most popular are:
1. advance other webmasters by email and ask for them to link to one of your sites in exchange for a link back to theirs;
2. Submit articles to free online article directory, which include links pointing to your site; or
3. purchase a link package from a specialist SEO company.
Timing
If you set up a product new site and immediately buy a link package from a search engine optimization company that points 300 low quality links at your site, the site will rapidly be flagged as SPAM by Google. Their system will then take action by ensuring your site never rises through the search ranks.
Instead of this, you need to launch slowly. Send one or two links to your site every day. As the weeks pass, you can become more certain and send more and more links. This is a somewhat slow procedure, but it is a safe way to grow your online business and if completed consistently, over time it can be an almost guaranteed way to drive traffic – and hence potential customers – to your site.
In short, SEO and SEM can be complex practices and can seem confusing to the SEO newbie; this article really only scratches the surface. on the other hand, in its most basic form, the process is simple: Slowly but constantly build links to a site with well chosen keywords, and traffic will ensue.